Merchant Boxes Blog
Thinking in, out, and all around the box.
Insights from across Merchant Boxes.
Discover insights, resources, interviews, news, and updates from within the packaging industry, our organization and hints and tips from our influencers.
Comparative Analysis: Cardboard vs. Plastic Packaging
6 Steps for Navigating Packaging Procurement
Packaging procurement stands as a crucial pillar in business, supporting the success of countless products. It's not about just enclosing a product; it's a strategic effort that can significantly impact brand perception, consumer experience, and ultimately, the bottom line. In this blog post, we dive into the intricacies and inner workings of packaging procurement, exploring why it matters and how to navigate this essential process effectively.
How to Choose the Perfect Custom Packaging
Custom packaging is an amazing tool that businesses can take advantage of but where do you start? With the wide variety of options available to create your perfect packaging, it can be overwhelming to get started. However, you should not let that deter you from taking advantage of such a great marketing tool. By using custom packaging allows businesses can communicate who a brand is to customers before they even experience the product. Custom packaging also offers businesses the opportunity to stand out and create memorable experiences for their customers in a highly competitive retail market. In this guide, we'll walk you through the steps to choose the perfect custom packaging solution for your product.
Building a Greener Future with Sustainable Packaging
Environmental consciousness is at an all-time high with businesses across various industries reevaluating their current practices to minimize their ecological footprint. One way companies are tackling this is through sustainable packaging. As consumers become increasingly aware of the environmental impact of excessive packaging waste, there's a growing demand for eco-friendly alternatives. In response, companies are adopting innovative solutions to reduce waste, conserve resources, and mitigate environmental harm.
8 Trends Revolutionizing Consumer Engagement in 2024
Packaging is more than a vessel to carry a product, it is a marketing tool, storyteller, and experience creator. Brands should be taking the time to create packaging that not only looks stunning or cool but also expresses who they are as a brand. In 2024, there are plenty of packaging trends that can be capitalized on. In this blog, we have compiled a list of some of our favorite trends that we see in the industry.
Unboxing Uniqueness: Customer Personalization and Customization in the Packaging Industry
Brands and businesses should be constantly seeking innovative ways to stand out and build deeper connections with their customers in a highly competitive retail market. One way for businesses to gain traction is through customer personalization and customization in their packaging. Using generic, one-size-fits-all packaging is not creating memorable moments for customers. However, some companies are leveraging technology and creativity to deliver tailored packaging experiences that resonate with individual customers. In this blog, we will dive into the trend behind customized and personalized packaging and the impact it has on brands and customers alike.
Beyond the Shipping Box: How Custom Packaging Propels E-commerce Brands Forward
E-commerce can easily be described as one of the fiercest markets where competition is everywhere, and first impressions are everything. Being able to stand out among the competition is what can make your business successful, and it all starts with your packaging. Your brand's packaging is more than just what the product is shipped in, custom packaging is a powerful tool for brand differentiation, customer retention, and overall business success. In this post, we will explore the variety of benefits of investing in custom packaging as an e-commerce brand.
Navigating the Bottle: Understanding Alcohol Packaging Regulations in the United States
Alcohol packaging isn't just about aesthetics; it's tightly regulated, ensuring consumer safety, transparency, and responsible consumption as well as protecting the manufacturers. From labeling and packaging requirements to container sizes, the United States imposes various regulations on alcohol packaging to safeguard consumers and maintain industry standards. In this blog post, we'll explore the intricacies of alcohol packaging and labeling regulations in the United States.
Paws-itively Fresh: Unveiling the Packaging of Fresh Pet Food
As pet owners become more conscious of their furry friends' nutritional needs, the demand for fresh pet food has skyrocketed. Unlike traditional kibble or canned options, fresh pet food offers natural ingredients, minimal processing, and higher nutritional value. However, behind the scenes of these wholesome meals lies a critical component – packaging. Let's take a closer look at the packaging of fresh pet food and how it ensures quality, safety, and convenience for both pets and their owners.
Wrapped in Luxury: The Art of Custom Packaging in Personal Care
In the constantly developing and evolving landscape of the personal care industry, standing out is essential for brands. Consumers are bombarded with countless products ranging from skincare to hair care to everything in between and one strategy that has proven to be incredibly effective in this regard is custom packaging. Merchant Boxes was created to help your brand stand out among the competition through creative, innovative, eye-catching packaging. Read the full blog to see why creating custom packaging for your brand is crucial to long-term success.
The Art of Unboxing: Elevating Customer Experience
Think back to a time when you opened a package so well thought out, that it felt like its own experience. Merchant Boxes understands that opening a package should not be a boring task. It should be fun and exciting filled with anticipation. The Art of Unboxing goes beyond opening a cardboard box; it's about creating an immersive and memorable experience for the consumer.
Color Psychology in Packaging: Choosing the Right Palette
What is your favorite color? Why is it your favorite color? Does it make you feel a certain emotion? Do you find yourself drawn to a certain color when looking at products? Color psychology discusses the relationship between colors and the emotions we feel daily. The psychology behind colors and emotions can, and should, be applied to packaging decisions. Your packaging can evoke emotions, capture your audience's attention, and tell your story all by just the colors you choose. With the experienced design team at Merchant Boxes, we can help you create packaging that does all these things and more.
The 4 Ways To Procure Product Packaging
Whether you are within consumer packaged goods (CPG), fast-moving consumer goods (FMCG), e-commerce, or product businesses, effective packaging procurement is pivotal to gaining a competitive edge. At Merchant Boxes, we understand the significance of smart procurement strategies in elevating brand success. In this comprehensive guide, we will explore the various packaging procurement options available to businesses while showcasing how partnering with Merchant Boxes, backed by one of the largest printing networks on the planet, can drive unparalleled innovation, efficiency, and growth.
5 Things You Didn’t Know About Packaging Design
Have you ever bought a product just because its packaging caught your eye? You're not alone! As a design and sourcing partner, Merchant Boxes knows there's more to packaging than meets the eye. Today, we're pulling back the curtain and sharing five secrets from the captivating world of packaging design.
Unleashing the Power of Custom CPG Packaging: Solve Your Brand's Packaging Woes Today!
In the highly competitive CPG market, generic packaging poses a significant problem for business owners. It fails to capture attention, convey brand value, and differentiate products from the crowded shelves. Generic packaging leads to missed opportunities and struggles to stand out in the minds of consumers. Are you facing these packaging challenges and falling behind your competitors?
The Power of Connected Packaging
Packaging is no longer just about protecting and delivering products. It has evolved into a powerful marketing tool that allows businesses to connect with their customers on a deeper level. One of the most exciting developments in packaging is the rise of connected packaging solutions. By merging physical packaging with digital technology, connected packaging offers a world of opportunities for businesses to engage customers, gain valuable insights, and differentiate their brand. In this article, we will explore the concept of connected packaging and how it can transform your packaging strategy to drive customer engagement and business growth.
How To Get POS (Point Of Sale) Product Displays
Capturing consumer attention at the point of sale is crucial for driving product visibility, brand awareness, and ultimately, sales. One highly effective strategy to achieve this is through point-of-sale (POS) product displays. These eye-catching displays not only attract customers but also enhance the overall shopping experience. In this article, we explore the various options available for obtaining POS product displays and shed light on why partnering with Merchant Boxes can provide a distinct advantage.
Custom Packaging Solutions: Empowering the Cannabis Market
The burgeoning cannabis industry is witnessing rapid growth and evolving consumer demands. As legalization expands across regions, cannabis companies face the challenge of standing out in a crowded marketplace while complying with strict regulations. In this article, we explore the realm of custom packaging solutions available for the cannabis market, shedding light on the innovative approaches offered by Merchant Boxes, a leading provider of packaging expertise. By understanding the diverse options and benefits of custom packaging, businesses can unlock their full potential and thrive in this dynamic industry.
Why Get a Packaging and Sourcing Audit?
Companies are constantly searching for ways to differentiate themselves and achieve sustainable growth. While many factors contribute to a company's success, one often overlooked aspect is packaging and sourcing. In this article, we will delve into the transformative power of packaging and sourcing audits, specifically focusing on the benefits they offer to businesses. Drawing on the expertise of Merchant Boxes, a leading provider of packaging and sourcing solutions, we will address the fundamental question: Why should I get a packaging and sourcing audit complete?
The Power of Creative as a Service (CaaS) in Custom Package Design
In today's dynamic business landscape, standing out from the competition is essential. With customers craving unique and memorable brand experiences, businesses need to unleash their creative potential. This is where Creative as a Service (CaaS) comes into play. CaaS represents a transformative approach that empowers brands to harness the power of creativity to captivate their audience. At Merchant Boxes, we understand the significance of CaaS and proudly offer custom package design services that infuse creativity into every aspect of your packaging.